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# Amazon’s Prime Video chief says AI can cut costs, unleash creativity
- URL: https://www.medianexis.com/amazons-prime-video-chief-says-ai-can-cut-costs-unleash-creativity/
- Published: 2026-09-29T16:04:06.000Z
- Updated: 2026-09-29T16:04:06.000Z
- Description: Deadline’s Max Goldbart reports that Prime Video international chief Kelly Day told RTS London that AI “brings down costs” and lets more diverse stories get made.
- Author: The Signals Desk
- Tags: Streaming, AI, Max Goldbart, Amazon's Kelly Day: AI can help creatives, next Fleabag

**Why it matters.** Amazon’s public embrace of AI in production adds pressure on rival streamers and studios to normalize AI tools in scripted content workflows.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Max Goldbart*](https://www.medianexis.com/tag/by-max-goldbart/) *·* [*read the original*](https://deadline.com/2026/09/amazon-prime-video-kelly-day-ai-fleabag-spend-in-uk-1237115997/?ref=medianexis.com)*.*