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# Amazon’s two-track pitch turns Thursday Night Football into an ad-dollar magnet
- URL: https://www.medianexis.com/amazons-two-track-pitch-turns-thursday-night-football-into-an-ad-dollar-magnet/
- Published: 2026-10-19T16:53:04.000Z
- Updated: 2026-10-19T16:53:04.000Z
- Description: Digiday’s Sam Bradley reports that Amazon is using Thursday Night Football to pull in both non-endemic brands like American Express and endemic retail advertisers like Colgate, which hasn’t run a Super Bowl ad in seven years but is now “all in” on Amazon football.
- Author: The Signals Desk
- Tags: Streaming, Sam Bradley, Amazon's two-track pitch turns Thursday Night Football into an ad-dollar magnet

**Why it matters.** Amazon’s bundling of retargeting data with sports inventory lets it pull incremental budget from both e-commerce sellers and brand advertisers who otherwise skip the NFL upfront entirely.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Sam Bradley*](https://www.medianexis.com/tag/by-sam-bradley/) *·* [*read the original*](https://digiday.com/media-buying/how-amazon-turned-its-thursday-night-football-into-a-two-pronged-pitch-to-capture-ad-dollars/?ref=medianexis.com)*.*