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# American Eagle’s CMO: algorithms can’t replace gut feel on creative
- URL: https://www.medianexis.com/american-eagles-cmo-algorithms-cant-replace-gut-feel-on-creative/
- Published: 2026-08-13T00:00:00.000Z
- Updated: 2026-09-17T18:04:05.000Z
- Description: American Eagle CMO Craig Brommers argues human emotion still drives brand campaigns more than AI-driven optimization. It’s a marketer’s pushback on the industry’s rush to automate creative and media decisions with algorithms.
- Author: Fabric.Media Editorial
- Tags: Agencies, AI, #archive-backfill

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