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# Ampere: ad tiers to outearn premium streaming by 2029
- URL: https://www.medianexis.com/ampere-ad-tiers-to-outearn-premium-streaming-by-2029/
- Published: 2026-10-15T13:18:46.000Z
- Updated: 2026-10-15T13:18:46.000Z
- Description: Advanced Television reports that Ampere Analysis CEO Guy Bisson told MIPCOM that ad-supported streaming revenue will overtake premium subscriptions by 2030, projecting $60 billion versus $55 billion.
- Author: The Signals Desk
- Tags: Streaming, Ampere CEO: ads are streaming's future

**Why it matters.** Streamers chasing ad-tier growth will keep favoring cheaper, unscripted formats over scripted drama to maximize ad minutes per hour.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/10/14/ampere-ceo-ads-are-the-future-for-streaming/?ref=medianexis.com)*.*