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# ANA: quality, not cost control, now drives programmatic performance
- URL: https://www.medianexis.com/ana-quality-not-cost-control-now-drives-programmatic-performance/
- Published: 2026-09-15T23:17:20.000Z
- Updated: 2026-09-15T23:17:20.000Z
- Description: Advertisers with disciplined quality governance converted 56.7% of Q4 programmatic spend into benchmark-qualified impressions, versus 37.5% for weaker performers.
- Author: Fabric.Media Editorial
- Tags: Measurement, ANA: quality, not cost control, now drives programmatic performance

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/ana-finds-quality-overtakes-cost-control-in-determining-programmatic-results/article%5Ff895ff7d-861d-4a79-b2a1-d5437bdb61d3.html?ref=medianexis.com)*.*