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# Apple TV says post-Emmys week was its biggest ever, but still no hard numbers
- URL: https://www.medianexis.com/apple-tv-says-post-emmys-week-was-its-biggest-ever-but-still-no-hard-numbers/
- Published: 2026-09-29T16:03:46.000Z
- Updated: 2026-09-29T16:03:46.000Z
- Description: Deadline’s Nellie Andreeva reports Apple TV had its highest weekly viewership ever for the week of September 14, up 67% year-over-year, driven by Mayday, Ted Lasso and post-Emmy surges for Widow’s Bay and Pluribus.
- Author: The Signals Desk
- Tags: Streaming, Nellie Andreeva, Apple TV, HBO Max Emmy Night 3 showdown

**Why it matters.** Buyers evaluating Apple TV’s reach must still triangulate against third-party data like Luminate and Nielsen since Apple withholds actual viewership figures.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Nellie Andreeva*](https://www.medianexis.com/tag/by-nellie-andreeva/) *·* [*read the original*](https://deadline.com/2026/09/apple-tv-viewership-record-ted-lasso-mayday-widows-bay-1237115696/?ref=medianexis.com)*.*