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# Aquila plans to expand cross-media measurement beyond video
- URL: https://www.medianexis.com/aquila-plans-to-expand-cross-media-measurement-beyond-video/
- Published: 2026-10-01T16:03:31.000Z
- Updated: 2026-10-01T16:03:32.000Z
- Description: MediaPost’s Joe Mandese reports that the ANA’s Aquila cross-media measurement service, at its Chicago conference, projected paying advertisers will more than double to 70 within a year.
- Author: The Signals Desk
- Tags: Measurement, Joe Mandese, Aquila cross-media expansion report

**Why it matters.** Advertisers gain a single consumer-level reach and frequency view across video, audio and display, strengthening the case for shifting budgets away from channels that show weaker incremental reach.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Joe Mandese*](https://www.medianexis.com/tag/by-joe-mandese/) *·* [*read the original*](https://www.mediapost.com/publications/article/418379/aquila-poised-to-cross-even-more-media-display-a.html?edition=144006&ref=medianexis.com)*.*