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# Automotive TV spending falls 15.4% in August, sports still dominant
- URL: https://www.medianexis.com/automotive-tv-spending-falls-15-4-in-august-sports-still-dominant/
- Published: 2026-09-18T22:55:27.000Z
- Updated: 2026-09-18T22:55:27.000Z
- Description: Automakers spent $72.5 million on national linear TV in August, down from $85.7 million a year ago, per iSpot.tv. Household impressions fell 20.2%, while NFL preseason alone drew over 22% of auto industry outlay.
- Author: Fabric.Media Editorial
- Tags: Measurement, Tanya Gazdik, Automotive TV spending falls in August

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Tanya Gazdik*](https://www.medianexis.com/tag/by-tanya-gazdik/) *·* [*read the original*](https://www.mediapost.com/publications/article/418078/automotive-tv-spending-falls-154-in-august.html?edition=143870&ref=medianexis.com)*.*