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# Azerion pairs with Starcount to target by spend, not just segments
- URL: https://www.medianexis.com/azerion-pairs-with-starcount-to-target-by-spend-not-just-segments/
- Published: 2026-11-03T15:29:22.000Z
- Updated: 2026-11-03T15:29:23.000Z
- Description: ExchangeWire reports that Azerion has partnered with Starcount to fold verified merchant-spend and behavioral data into Azerion’s DMP, letting advertisers target postcode-level audiences across display, OLV, audio, DOOH, CTV and gaming.
- Author: The Signals Desk
- Tags: Ad-tech, Azerion & Starcount partner on spend data

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/11/03/azerion-starcount-partner-to-combine-spend-data-with-omnichannel-precision/?ref=medianexis.com)*.*