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# B2B software ads dominate ChatGPT’s early ad mix, study finds
- URL: https://www.medianexis.com/b2b-software-ads-dominate-chatgpts-early-ad-mix-study-finds/
- Published: 2026-09-30T19:04:32.000Z
- Updated: 2026-09-30T19:04:32.000Z
- Description: Business Insider’s Stephen Council reports that a Graphite study of Similarweb data found business software pitches made up nearly 20% of ChatGPT ad impressions from March to August, with business services and developer tools adding another 13%.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Stephen Council, ChatGPT ads dominated by business software companies

**Why it matters.** Consumer brands weighing ChatGPT as an ad channel face a platform still skewed toward SaaS buyers, with over half of eligible users yet to see an ad at all.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Stephen Council*](https://www.medianexis.com/tag/by-stephen-council/) *·* [*read the original*](https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9?ref=medianexis.com)*.*