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# ‘Bad Friends’ podcast signs ad sales and distribution deal with Wave
- URL: https://www.medianexis.com/bad-friends-podcast-signs-ad-sales-and-distribution-deal-with-wave/
- Published: 2026-10-06T13:56:23.000Z
- Updated: 2026-10-06T13:56:23.000Z
- Description: TheWrap’s JD Knapp reports that Andrew Santino and Bobby Lee’s “Bad Friends” podcast has joined Wave, which will handle ad sales and distribution across YouTube, podcast platforms and other social channels starting with Monday’s episode.
- Author: The Signals Desk
- Tags: Creators, JD Knapp, 'Bad Friends' podcast joins Wave

**Why it matters.** Wave gains a multiplatform ad-sales foothold in a show already drawing over 38 million monthly views, widening its leverage against rival creator networks.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=medianexis.com) *·* [*JD Knapp*](https://www.medianexis.com/tag/by-jd-knapp/) *·* [*read the original*](https://www.thewrap.com/culture-lifestyle/social-trends/bad-friends-podcast-andrew-santino-bobby-lee-wave/?ref=medianexis.com)*.*