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# Banana Republic launches scripted TikTok series to court Gen Z
- URL: https://www.medianexis.com/banana-republic-launches-scripted-tiktok-series-to-court-gen-z/
- Published: 2026-10-27T14:29:22.000Z
- Updated: 2026-10-27T14:29:22.000Z
- Description: Retail Dive’s Jessica Hammers reports that Banana Republic debuted “The Agency,” a five-part TikTok series starring Jack Innanen, as parent Gap Inc. pushes its Fashiontainment entertainment-marketing platform. The debut episode has drawn 10.1 million views.
- Author: The Signals Desk
- Tags: Creators, Jessica Hammers, Banana Republic launches scripted TikTok series to court Gen Z

*Signal from* [*retaildive.com*](https://retaildive.com/?ref=medianexis.com) *·* [*Jessica Hammers*](https://www.medianexis.com/tag/by-jessica-hammers/) *·* [*read the original*](https://www.retaildive.com/news/banana-republic-debuts-tiktok-content-series-in-bid-for-younger-shoppers/833851/?ref=medianexis.com)*.*