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# BBC pitches opening iPlayer to rival broadcasters, resists ad funding
- URL: https://www.medianexis.com/bbc-pitches-opening-iplayer-to-rival-broadcasters-resists-ad-funding/
- Published: 2026-09-22T12:43:26.000Z
- Updated: 2026-09-22T12:43:27.000Z
- Description: The BBC told the UK government that its funding model is unsustainable as license evasion rises and live TV viewership declines, even though 94 percent of the population still consumes BBC content.
- Author: The Signals Desk
- Tags: Streaming, Tim Cross-Kovoor, BBC pitches opening iPlayer to rival broadcasters, resists ad funding

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Tim Cross-Kovoor*](https://www.medianexis.com/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/03/06/week-in-review-bbc-mulls-opening-up-iplayer-to-other-psbs-video-leads-digital-ad-growth-in-the-uk-and-uk-government-delays-ai-copyright-rule-change/?ref=medianexis.com)*.*