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# Beer and hard seltzer led World Cup 2026 TV ad reach: iSpot
- URL: https://www.medianexis.com/beer-and-hard-seltzer-led-world-cup-2026-tv-ad-reach-ispot/
- Published: 2026-07-31T00:00:00.000Z
- Updated: 2026-09-17T17:40:43.000Z
- Description: iSpot data shows Beer & Hard Seltzer topped World Cup ad categories with 8.01% of 25M TV impressions, ahead of autos and QSR. Home Depot and Modelo led individual brand reach, underscoring soccer’s pull for both endemic and non-endemic advertisers.
- Author: Fabric.Media Editorial
- Tags: Measurement, #archive-backfill, Eleanor Semeraro

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/beer-hard-seltzer-win-for-world-cup-tv-ad-reach/?ref=medianexis.com)*.*