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# Being the ‘default’ service cuts streaming churn six-fold, study finds
- URL: https://www.medianexis.com/being-the-default-service-cuts-streaming-churn-six-fold-study-finds/
- Published: 2026-09-23T23:55:57.000Z
- Updated: 2026-09-23T23:55:57.000Z
- Description: MediaPost’s Wayne Friedman reports on new Hub Entertainment Research data showing 72% of viewers name linear TV their default platform when turning on a TV, versus 80% for YouTube Premium and 62% for Netflix among the services they head to first.
- Author: The Signals Desk
- Tags: Streaming, Wayne Friedman, MediaPost: streaming default app loyalty amid churn

**Why it matters.** Streamers competing on content alone lose ground to whoever wins the home screen, since default status makes a service six times harder to cancel.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418161/pick-one-streamer-yes-but-your-default-looms.html?edition=143934&ref=medianexis.com)*.*