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# Best Buy Ads expands CTV push with Fire TV deal, new data signals
- URL: https://www.medianexis.com/best-buy-ads-expands-ctv-push-with-fire-tv-deal-new-data-signals/
- Published: 2026-09-25T21:58:49.000Z
- Updated: 2026-09-25T21:58:49.000Z
- Description: MediaPost’s Laurie Sullivan reports that Best Buy will unveil new CTV ad offerings Wednesday, deepening its Amazon Fire TV partnership through Insignia sets.
- Author: The Signals Desk
- Tags: Retail-media, Laurie Sullivan, Adweek: Best Buy sells Amazon Fire streaming ads

**Why it matters.** Advertisers like carriers or CPG brands can now buy Best Buy’s decade of purchase-history signals to target CTV spots on Roku and LG sets outside the retailer’s own site.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418192/best-buy-ads-pushes-further-into-commerce-media-c.html?edition=143933&ref=medianexis.com)*.*