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# Best Buy launches Best Buy CTV to anchor its retail media pitch
- URL: https://www.medianexis.com/best-buy-launches-best-buy-ctv-to-anchor-its-retail-media-pitch/
- Published: 2026-09-25T22:00:05.000Z
- Updated: 2026-09-25T22:00:05.000Z
- Description: Modern Retail’s Anna Hensel reports that Best Buy used its annual retail media showcase to unveil Best Buy CTV, a new branded connected TV advertising offering.
- Author: The Signals Desk
- Tags: Retail-media, Anna Hensel, Best Buy launches Best Buy CTV to anchor its retail media pitch

**Why it matters.** Advertisers gain a new branded CTV inventory pathway tied specifically to electronics shopper data, giving Best Buy a distinct pitch against other retail media networks.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=medianexis.com) *·* [*Anna Hensel*](https://www.medianexis.com/tag/by-anna-hensel/) *·* [*read the original*](https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?ref=medianexis.com)*.*