> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Best Buy pitches itself as media production company at retail media upfront
- URL: https://www.medianexis.com/best-buy-pitches-itself-as-media-production-company-at-retail-media-upfront/
- Published: 2026-09-27T21:01:05.000Z
- Updated: 2026-09-27T21:01:05.000Z
- Description: Adweek’s Mitchell Parton reports that Best Buy held an upfront presentation for its retail media business in Midtown Manhattan, featuring top executives including incoming CEO Jason Bonfig, CRO Patrick McGinnis, CMO Marty Senn, and chief ads and media officer Lisa Valentino.
- Author: The Signals Desk
- Tags: Retail-media, Mitchell Parton, Best Buy launches Best Buy CTV to anchor its retail media pitch

**Why it matters.** Retailers that elevate ad chiefs alongside CEOs and CMOs gain more control over how brand budgets get allocated across their media networks.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mitchell Parton*](https://www.medianexis.com/tag/by-mitchell-parton/) *·* [*read the original*](https://www.adweek.com/commerce/best-buy-pitches-itself-as-a-media-production-company-with-studios-and-influencers/?ref=medianexis.com)*.*