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# Best Buy will sell ads on Amazon Fire TV, including its own Insignia sets
- URL: https://www.medianexis.com/best-buy-will-sell-ads-on-amazon-fire-tv-including-its-own-insignia-sets/
- Published: 2026-09-23T23:56:37.000Z
- Updated: 2026-09-23T23:56:37.000Z
- Description: Adweek’s Lauren Johnson reports that Best Buy will sell and measure ad inventory on Amazon Fire TV, including on Insignia, its private-label Fire TV brand.
- Author: The Signals Desk
- Tags: Retail-media, Lauren Johnson, Adweek: Best Buy sells Amazon Fire streaming ads

**Why it matters.** Advertisers gain a new path to buy Best Buy shopper targeting directly against streaming inventory, deepening the link between retail media data and connected TV.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Lauren Johnson*](https://www.medianexis.com/tag/by-lauren-johnson/) *·* [*read the original*](https://www.adweek.com/commerce/best-buy-is-selling-amazon-fire-streaming-ads/?ref=medianexis.com)*.*