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# BIA cuts 2025 local ad forecast to $169 billion, citing tariffs
- URL: https://www.medianexis.com/bia-cuts-2025-local-ad-forecast-to-169-billion-citing-tariffs/
- Published: 2026-09-14T15:05:04.000Z
- Updated: 2026-09-14T15:05:04.000Z
- Description: BIA Advisory Services now projects $169 billion in 2025 U.S. local ad revenue, down 2.4% year-over-year and 1.5% below its earlier $171.4 billion estimate, citing tariffs, weak consumer sentiment and tight credit.
- Author: Fabric.Media Editorial
- Tags: Measurement, BIA cuts 2025 local ad forecast to $169 billion, citing tariffs

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