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# Biggest news no one is talking about Apple blocking Trade Desk, LiveRamp, Permutive
- URL: https://www.medianexis.com/biggest-news-no-one-is-talking-about-apple-blocking-trade-desk-liveramp-permutive/
- Published: 2026-10-16T13:44:54.000Z
- Updated: 2026-10-16T13:44:54.000Z
- Description: ExchangeWire’s Dana Lee reports that Apple’s iOS 27 update blocks The Trade Desk from serving ads on Safari, expanding a preexisting policy against data broker domains that do addressable ID matching; ID5, Audigent, LiveRamp, and Permutive were also added to the block list this month.
- Author: The Signals Desk
- Tags: Ad-tech, Dana Lee, ExchangeWire Ad Tech Quiz podcast

**Why it matters.** Identity vendors lose a path to Safari users just as Apple tightens enforcement against addressable ID matching.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*Dana Lee*](https://www.medianexis.com/tag/by-dana-lee/) *·* [*read the original*](https://www.exchangewire.com/ew-podcast/exchangewires-ad-tech-quiz-apples-block-list-chatgpt-ads-and-the-spur-coalition/?ref=medianexis.com)*.*