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# Blockgraph, FreeWheel expand proximity-based TV ad targeting
- URL: https://www.medianexis.com/blockgraph-freewheel-expand-proximity-based-tv-ad-targeting/
- Published: 2026-11-03T00:54:12.000Z
- Updated: 2026-11-03T00:54:12.000Z
- Description: TheDesk.net’s Matthew Keys reports that Blockgraph and FreeWheel have expanded their partnership to let advertisers target television households by proximity to physical business locations.
- Author: The Signals Desk
- Tags: Ad-tech, Matthew Keys, Blockgraph, FreeWheel expand proximity-based TV ad targeting

**Why it matters.** Local and franchise advertisers gain a precision alternative to DMA- or ZIP-based buys, letting them target households around specific stores rather than entire regions.

*Signal from* [*thedesk.net*](https://thedesk.net/?ref=medianexis.com) *·* [*Matthew Keys*](https://www.medianexis.com/tag/by-matthew-keys/) *·* [*read the original*](https://thedesk.net/2026/11/freewheel-comcast-blockgraph-expanded-targeted-ads/?ref=medianexis.com)*.*