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# Blockgraph, FreeWheel launch proximity targeting for premium TV ads
- URL: https://www.medianexis.com/blockgraph-freewheel-launch-proximity-targeting-for-premium-tv-ads/
- Published: 2026-11-02T18:39:18.000Z
- Updated: 2026-11-02T18:39:18.000Z
- Description: Markets.businessinsider.com reports that Blockgraph and FreeWheel have expanded their collaboration so FreeWheel becomes first-to-market with Blockgraph-powered proximity targeting for premium TV.
- Author: The Signals Desk
- Tags: Ad-tech, Charter Communications Inc., Blockgraph, FreeWheel launch proximity targeting

**Why it matters.** Advertisers gain the ability to target premium TV audiences by precise distance from stores rather than by ZIP code or DMA, sharpening local and conquesting campaigns.

*Signal from* [*markets.businessinsider.com*](https://markets.businessinsider.com/?ref=medianexis.com) *·* [*Charter Communications Inc.*](https://www.medianexis.com/tag/by-charter-communications-inc/) *·* [*read the original*](https://markets.businessinsider.com/news/stocks/blockgraph-and-freewheel-connect-premium-streaming-into-measurable-foot-traffic-with-first-to-market-proximity-targeting-1036700690?ref=medianexis.com)*.*