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# Borrell doubles local digital ad growth forecast, sees 80% share by 2030
- URL: https://www.medianexis.com/borrell-doubles-local-digital-ad-growth-forecast-sees-80-share-by-2030/
- Published: 2026-11-03T00:54:08.000Z
- Updated: 2026-11-03T00:54:09.000Z
- Description: MediaPost reports that Borrell Associates has sharply upgraded its local ad spending forecasts, now projecting digital will capture 75% of local ad spend by the end of 2027 and 80% by 2030.
- Author: The Signals Desk
- Tags: Measurement, Borrell doubles local digital ad growth forecast, sees 80% share by 2030

**Why it matters.** Local sellers and traditional media buyers must plan around digital’s accelerating share even as Borrell says the growth isn’t directly cannibalizing legacy spend.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*read the original*](https://www.mediapost.com/publications/article/419151/digital-nears-75-share-of-local-ad-spend-80-b.html?hashid=CriiyasgTdG8nrDbQ7Jx9w&ref=medianexis.com)*.*