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# Brands enlist creators to shape what AI chatbots say about them
- URL: https://www.medianexis.com/brands-enlist-creators-to-shape-what-ai-chatbots-say-about-them/
- Published: 2026-09-11T16:29:37.000Z
- Updated: 2026-09-11T16:29:37.000Z
- Description: Ad Age reports brands are working with creator marketing leaders at agencies to build strategies aimed at improving visibility in AI search results.
- Author: Fabric.Media Editorial
- Tags: Creators, AI, Gillian Follett, Digiday: creator brief rewritten for AI

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Gillian Follett*](https://www.medianexis.com/tag/by-gillian-follett/) *·* [*read the original*](https://adage.com/influencers-creators/aa-how-brands-can-use-creators-for-ai-search-visibility/?ref=medianexis.com)*.*