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# Brands race to get recommended by ChatGPT’s ‘AI shelf’
- URL: https://www.medianexis.com/brands-race-to-get-recommended-by-chatgpts-ai-shelf/
- Published: 2026-09-27T21:04:21.000Z
- Updated: 2026-09-27T21:04:21.000Z
- Description: Modern Retail’s Gabriela Barkho reports that a new podcast episode examines the “AI shelf,” a concept from newsletter writer Deana Burke describing how chatbots like ChatGPT, Claude and Gemini now recommend products.
- Author: The Signals Desk
- Tags: Creators, AI, Gabriela Barkho, Modern Retail: rise of the AI shelf for product recommendations

**Why it matters.** Brands that fail to make products machine-readable for AI agents risk losing visibility as discovery shifts from digital shelves to chatbot recommendations.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=medianexis.com) *·* [*Gabriela Barkho*](https://www.medianexis.com/tag/by-gabriela-barkho/) *·* [*read the original*](https://www.modernretail.co/operations/the-rise-of-the-ai-shelf/?ref=medianexis.com)*.*