> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Broadcast execs push multi-platform ad sales to fight streaming’s gains
- URL: https://www.medianexis.com/broadcast-execs-push-multi-platform-ad-sales-to-fight-streamings-gains/
- Published: 2026-11-02T15:20:39.000Z
- Updated: 2026-11-02T15:20:40.000Z
- Description: The Desk’s Matthew Keys reports that at NAB Show New York, Fox’s Tom Fleming and Sinclair’s Del Parks said broadcasters must modernize ad sales, bundling broadcast, cable and streaming inventory.
- Author: The Signals Desk
- Tags: Agencies, Matthew Keys, Broadcast execs urge ad sales modernization

**Why it matters.** Broadcasters that fail to bundle broadcast with streaming inventory risk losing ad dollars to CTV platforms offering comparable targeting.

*Signal from* [*thedesk.net*](https://thedesk.net/?ref=medianexis.com) *·* [*Matthew Keys*](https://www.medianexis.com/tag/by-matthew-keys/) *·* [*read the original*](https://thedesk.net/2026/10/nab-show-ny-broadcast-streaming-ad-innovation/?ref=medianexis.com)*.*