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# CAA, Ogilvy launch AI platform to scale celebrity ad campaigns
- URL: https://www.medianexis.com/caa-ogilvy-launch-ai-platform-to-scale-celebrity-ad-campaigns/
- Published: 2026-11-10T22:19:38.000Z
- Updated: 2026-11-10T22:19:38.000Z
- Description: The Hollywood Reporter’s Winston Cho reports that Ogilvy and CAA are launching ECHO, a platform letting brands generate AI ads from celebrities’ licensed digital likenesses stored in CAA’s “vault.”
- Author: Medianexis Signals Desk
- Tags: Agencies, AI, Winston Cho, Ogilvy, CAA clone celebrities for AI ads

*Signal from* [*hollywoodreporter.com*](https://hollywoodreporter.com/?ref=medianexis.com) *·* [*Winston Cho*](https://www.medianexis.com/tag/by-winston-cho/) *·* [*read the original*](https://www.hollywoodreporter.com/business/business-news/caa-ai-celebrity-advertising-machine-1236751106/?ref=medianexis.com)*.*