> ## Content Index
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# Caliber CEO details pivot from social sponsorships to a branded content agency
- URL: https://www.medianexis.com/caliber-ceo-details-pivot-from-social-sponsorships-to-a-branded-content-agency/
- Published: 2026-10-27T14:28:48.000Z
- Updated: 2026-10-27T14:28:48.000Z
- Description: Simon Owens’s Media Newsletter reports that Caliber CEO Ramin Beheshti explained how the company, born from The News Movement, abandoned reliance on traditional sponsorships for a branded content agency model.
- Author: The Signals Desk
- Tags: Creators, Simon Owens, Caliber CEO details pivot from social sponsorships to a branded content agency

**Why it matters.** Publishers chasing social-native audiences can no longer count on platform ad revenue alone and must build their own commercial layer, as Caliber did with branded content.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/the-newsroom-that-built-its-business)*.*