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# CBS’s ChatGPT-sponsored sideline report draws fan backlash
- URL: https://www.medianexis.com/cbss-chatgpt-sponsored-sideline-report-draws-fan-backlash/
- Published: 2026-09-15T23:17:14.000Z
- Updated: 2026-09-15T23:17:15.000Z
- Description: During Sunday’s Jets-Titans broadcast, CBS introduced Aditi Kinkhabwala’s sideline report as “presented by ChatGPT,” and social media reaction was swift and largely negative.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Qwame Skinner, CBS's ChatGPT-sponsored sideline report draws fan backlash

**Why it matters.** Broadcasters testing AI-branded sponsorships risk alienating live-sports audiences even as OpenAI pushes deeper into mainstream ad placements.

*Signal from* [*awfulannouncing.com*](https://awfulannouncing.com/?ref=medianexis.com) *·* [*Qwame Skinner*](https://www.medianexis.com/tag/by-qwame-skinner/) *·* [*read the original*](https://awfulannouncing.com/nfl/nfl-fans-react-cbs-sideline-report-chatgpt.html?ref=medianexis.com)*.*