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# Channel 4 preps ‘Instant Reach’ bundle as Paramount sales deal takes shape
- URL: https://www.medianexis.com/channel-4-preps-instant-reach-bundle-as-paramount-sales-deal-takes-shape/
- Published: 2026-10-18T17:47:10.000Z
- Updated: 2026-10-18T17:47:10.000Z
- Description: The Media Leader’s Jack Benjamin and Charli West report that Channel 4 unveiled “Instant Reach,” a new ad product bundling premium linear, streaming and YouTube inventory.
- Author: The Signals Desk
- Tags: Agencies, Jack Benjamin, Charli West, Media Leader: Upfronts 2026 Channel 4, JCDecaux

**Why it matters.** Buyers who want guaranteed peak inventory across Channel 4’s expanded portfolio now have to commit through Instant Reach rather than buying channels separately.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*Jack Benjamin*](https://www.medianexis.com/tag/by-jack-benjamin/)*,* [*Charli West*](https://www.medianexis.com/tag/by-charli-west/) *·* [*read the original*](https://uk.themedialeader.com/upfronts-2026/comment-page-1/?ref=medianexis.com)*.*