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# Chartbeat data: 2-to-5 minute videos are media’s YouTube sweet spot
- URL: https://www.medianexis.com/chartbeat-data-2-to-5-minute-videos-are-medias-youtube-sweet-spot/
- Published: 2026-09-27T21:04:33.000Z
- Updated: 2026-09-27T21:04:33.000Z
- Description: TVREV’s John Cassillo reports that Chartbeat’s new benchmark finds media companies drive outsized YouTube views from 2-to-5 minute videos, with South Korean outlets like MBCNews and SBS more than doubling U.S. views per video at that length.
- Author: The Signals Desk
- Tags: Creators, John Cassillo, Short-form video length sweet spot data

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.tvrev.com/news/tube-trends-why-2-to-5-minute-videos-are-medias-sweet-spot?ref=medianexis.com)*.*