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# Chartbeat: Google search pageviews down 40% as publishers seek new channels
- URL: https://www.medianexis.com/chartbeat-google-search-pageviews-down-40-as-publishers-seek-new-channels/
- Published: 2026-09-23T16:22:30.000Z
- Updated: 2026-09-23T16:22:31.000Z
- Description: The Measure’s Jon Lafayette reports that Chartbeat’s new Publisher Playbook found Google search pageviews down 40.2% over the past year, even as total network pageviews held near flat at 31.1 billion monthly.
- Author: The Signals Desk
- Tags: Measurement, Jon Lafayette, Publishers pivot from SEO as search declines

**Why it matters.** Publishers who keep depending on Google search for audience will need to build direct measurement of dark social and loyalty channels to prove reach that search no longer delivers.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/as-search-declines-publishers-have-other-options-chartbeat-says/?ref=medianexis.com)*.*