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# ChatGPT ad base triples to 60,000 advertisers in a month
- URL: https://www.medianexis.com/chatgpt-ad-base-triples-to-60-000-advertisers-in-a-month/
- Published: 2026-10-13T00:20:54.000Z
- Updated: 2026-10-13T00:20:54.000Z
- Description: MediaPost’s Joe Mandese reports that New Street Research’s Dan Salmon found ChatGPT advertisers topped 60,000, up from 20,000 a month earlier, projecting half a million within a year based on Pinterest, Reddit and Snap growth curves.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Joe Mandese, Report on ChatGPT advertiser growth tipping point

**Why it matters.** Mandese argues that once small and midsize advertisers outnumber big brands, as happened with Facebook, Madison Avenue loses its sway over the platform’s policies.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Joe Mandese*](https://www.medianexis.com/tag/by-joe-mandese/) *·* [*read the original*](https://www.mediapost.com/publications/article/418661/the-ai-advertising-tipping-point.html?ref=medianexis.com)*.*