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# ChatGPT adds visual ads as marketers press for proof AI advertising works
- URL: https://www.medianexis.com/chatgpt-adds-visual-ads-as-marketers-press-for-proof-ai-advertising-works/
- Published: 2026-10-06T13:55:00.000Z
- Updated: 2026-10-06T13:55:00.000Z
- Description: eMarketer’s Marisa Jones reports that OpenAI has introduced visual ad formats inside ChatGPT, expanding beyond text-based placements as it builds out a commercial layer for the chatbot.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Marisa Jones, OpenAI launches new ChatGPT ad formats and measurement partners

**Why it matters.** Marketers gain a new ad surface to test, but they hold budgets back until OpenAI can show measurement that proves performance.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/chatgpt-introduces-visual-ads-marketers-seek-proof-ai-advertising-works?ref=medianexis.com)*.*