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# ChatGPT ads have no benchmark yet, MediaPost warns marketers
- URL: https://www.medianexis.com/chatgpt-ads-have-no-benchmark-yet-mediapost-warns-marketers/
- Published: 2026-09-25T22:00:41.000Z
- Updated: 2026-09-25T22:00:41.000Z
- Description: MediaPost’s Monica Shukla reports that OpenAI itself calls ChatGPT Ads still in beta, with no performance benchmarks across advertisers or industries even as self-serve buying, CPC and conversion tools expand fast.
- Author: The Signals Desk
- Tags: Measurement, Monica Shukla, ChatGPT ads have no benchmark yet, MediaPost warns marketers

**Why it matters.** Buyers must triangulate platform data with first-party analytics and branded-search lift rather than trust ChatGPT’s own reporting as a standalone currency.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Monica Shukla*](https://www.medianexis.com/tag/by-monica-shukla/) *·* [*read the original*](https://www.mediapost.com/publications/article/418247/chatgpt-the-new-ad-channel-nobody-can-read-yet.html?ref=medianexis.com)*.*