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# ChatGPT ads reportedly work, and Amazon uses them to sidestep its bot problem
- URL: https://www.medianexis.com/chatgpt-ads-reportedly-work-and-amazon-uses-them-to-sidestep-its-bot-problem/
- Published: 2026-09-17T15:26:20.000Z
- Updated: 2026-09-17T15:26:21.000Z
- Description: Stratechery reports that ads inside ChatGPT are proving effective, addressing OpenAI’s monetization question. The piece ties this to Amazon placing ads in ChatGPT, framing it as a fix for Amazon’s exposure to chatbot-driven shopping bypassing its retail site.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Ben Thompson, Stratechery: OpenAI Ads, Amazon Ads in ChatGPT, Walmart Apple Pay

**Why it matters.** Advertisers gain a new path to reach shoppers inside chatbot conversations, where Amazon can now insert itself even as consumers research and buy outside its own marketplace.

*Signal from* [*stratechery.com*](https://stratechery.com/?ref=medianexis.com) *·* [*Ben Thompson*](https://www.medianexis.com/tag/by-ben-thompson/) *·* [*read the original*](https://stratechery.com/2026/openai-ads-amazon-ads-in-chatgpt-walmart-to-accept-apple-pay/?ref=medianexis.com)*.*