> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# ChatGPT Ads’ ROI gap narrows the ad platform’s path to permanent budgets
- URL: https://www.medianexis.com/chatgpt-ads-roi-gap-narrows-the-ad-platforms-path-to-permanent-budgets/
- Published: 2026-11-11T16:48:57.000Z
- Updated: 2026-11-11T16:48:57.000Z
- Description: Business Insider’s Lara O’Reilly reports that a working paper under review found ChatGPT Ads generated $0.89 in revenue per US session versus $2.45 for Google search ads.
- Author: Medianexis Signals Desk
- Tags: Ad-tech, AI, Lara O'Reilly, ChatGPT ad visits monetize far below Google search ads

**Why it matters.** Marketers now must prove ChatGPT Ads clear a Google-level ROI bar before shifting spend out of test budgets and into permanent media plans.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Lara O'Reilly*](https://www.medianexis.com/tag/by-lara-o-reilly/) *·* [*read the original*](https://www.businessinsider.com/openais-chatgpt-ads-face-roi-test-marketers-2026-11?ref=medianexis.com)*.*