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# ChatGPT referral traffic to brands jumps 101% in 2026, BrightEdge finds
- URL: https://www.medianexis.com/chatgpt-referral-traffic-to-brands-jumps-101-in-2026-brightedge-finds/
- Published: 2026-09-27T21:00:11.000Z
- Updated: 2026-09-27T21:00:11.000Z
- Description: MediaPost’s Laurie Sullivan reports that BrightEdge data shows ChatGPT referral traffic to brands rose 101% from January to August, with a 95.1% share of AI referrals, roughly 22 times Gemini, Claude and Perplexity combined.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Laurie Sullivan, OpenAI loyalty reshapes advertising funnel

**Why it matters.** Brands now depend on ChatGPT as their primary AI referral channel, leaving publishers and rival chatbots fighting over a shrinking slice of that traffic.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418273/openai-loyalty-settles-in-reshapes-advertising-m.html?edition=143957&ref=medianexis.com)*.*