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# Chili’s, Disney, Alaska Air detail deeper, longer-term creator deals
- URL: https://www.medianexis.com/chilis-disney-alaska-air-detail-deeper-longer-term-creator-deals/
- Published: 2026-10-07T18:17:51.000Z
- Updated: 2026-10-07T18:17:51.000Z
- Description: Marketing Dive’s Peter Adams reports that at Advertising Week New York, marketers from Chili’s, Disney and Alaska Airlines described creators moving from campaign add-ons to central drivers of creative strategy.
- Author: The Signals Desk
- Tags: Creators, Peter Adams, Marketing Dive: brands deepen creator deals for cost efficiencies

**Why it matters.** Brands that lock in multi-year creator contracts gain pricing leverage and planning stability over those still buying one-off sponsored posts.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Peter Adams*](https://www.medianexis.com/tag/by-peter-adams/) *·* [*read the original*](https://www.marketingdive.com/news/how-brands-deeper-creator-deals-are-unlocking-cost-efficiencies-results/832205/?ref=medianexis.com)*.*