> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Chobani uses in-house MMM to judge commerce media beyond ROAS
- URL: https://www.medianexis.com/chobani-uses-in-house-mmm-to-judge-commerce-media-beyond-roas/
- Published: 2026-10-06T20:08:25.000Z
- Updated: 2026-10-06T20:08:25.000Z
- Description: eMarketer’s Peter Clark reports that Chobani’s Erica Culley says the brand has spent several years building an internal media mix model to standardize performance evaluation across retail media partners and tactics.
- Author: The Signals Desk
- Tags: Retail-media, Peter Clark, Chobani leans on MMM for commerce media

**Why it matters.** Retail media networks reporting only platform-level metrics lose leverage with CPG brands that build independent incrementality models to arbitrate spend.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/chobani-s-mmm-strategy-delivering-valuable-commerce-media?ref=medianexis.com)*.*