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# CIMM forms task force to tackle TV’s measurement currency conundrum
- URL: https://www.medianexis.com/cimm-forms-task-force-to-tackle-tvs-measurement-currency-conundrum/
- Published: 2026-09-30T19:05:36.000Z
- Updated: 2026-09-30T19:05:36.000Z
- Description: Digiday’s Tim Peterson reports that the Coalition for Innovative Media Measurement is forming a new task force to address the TV ad industry’s ongoing measurement currency frustrations.
- Author: The Signals Desk
- Tags: Measurement, Tim Peterson, Digiday Future of TV Briefing: measurement currency frustrations

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Tim Peterson*](https://www.medianexis.com/tag/by-tim-peterson/) *·* [*read the original*](https://digiday.com/future-of-tv/future-of-tv-briefing-tv-ad-industrys-measurement-currency-frustrations-hit-another-boiling-point/?ref=medianexis.com)*.*