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# Citi launches ad network targeting 70 million cardholders
- URL: https://www.medianexis.com/citi-launches-ad-network-targeting-70-million-cardholders/
- Published: 2026-09-25T21:58:14.000Z
- Updated: 2026-09-25T21:58:14.000Z
- Description: Business Insider’s Lucia Moses reports that Citi is launching Citi Commerce Media, a new unit letting brands target ads to more than 70 million customers based on spending histories across its own app and outside properties like Facebook.
- Author: The Signals Desk
- Tags: Retail-media, Lucia Moses, Citi enters advertising business

**Why it matters.** Advertisers gain a new path to audiences based on granular spending data, giving financial media networks leverage to pull budget away from retail media networks with thinner purchase data.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Lucia Moses*](https://www.medianexis.com/tag/by-lucia-moses/) *·* [*read the original*](https://www.businessinsider.com/citi-is-jumping-into-the-advertising-business-2026-9?ref=medianexis.com)*.*