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# Citi pitches transaction data as predictive ad targeting tool
- URL: https://www.medianexis.com/citi-pitches-transaction-data-as-predictive-ad-targeting-tool/
- Published: 2026-10-22T16:03:54.000Z
- Updated: 2026-10-22T16:03:54.000Z
- Description: MediaPost reports that Beet.TV interviewed Citi’s Mike Venable about Citi Commerce Media, the bank’s new retail-media entity announced last month.
- Author: The Signals Desk
- Tags: Retail-media, Citi launches transaction-data ad service

**Why it matters.** Advertisers gain a new source of purchase-intent signals beyond retailer walled gardens as banks push further into commerce media.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*read the original*](https://www.mediapost.com/publications/article/418882/?ref=medianexis.com)*.*