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# Clear Channel hires TV veterans to overhaul out-of-home measurement
- URL: https://www.medianexis.com/clear-channel-hires-tv-veterans-to-overhaul-out-of-home-measurement/
- Published: 2026-10-18T17:46:58.000Z
- Updated: 2026-10-18T17:46:58.000Z
- Description: Adweek’s Bill Bradley reports that Clear Channel Outdoor, now private after Mubadala Capital’s $6.2 billion acquisition, has named former Univision CEO Wade Davis as CEO and executive chairman and ex-Paramount ads chief John Halley as chief commercial officer, replacing outgoing CEO Scott Wells.
- Author: The Signals Desk
- Tags: Measurement, Bill Bradley, Marisa Jones, Clear Channel taps TV execs for outdoor advertising

**Why it matters.** Out-of-home buyers can expect Clear Channel to push programmatic, standardized currency and outcomes-based proof points that put the medium in direct competition with TV’s measurement pitch.

*Based on reporting by* [*adweek.com*](https://www.adweek.com/convergent-tv/clear-channel-taps-two-top-tv-execs-to-reprogram-outdoor-advertising/?ref=medianexis.com) *—* [*Bill Bradley*](https://www.medianexis.com/tag/by-bill-bradley/) *·* [*emarketer.com*](https://www.emarketer.com/content/ooh-leaders-seek-tv-like-measurement-prove-business-impact?ref=medianexis.com) *—* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/)*.*