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# CNBC bets on Jim Cramer to lead its creator-media push
- URL: https://www.medianexis.com/cnbc-bets-on-jim-cramer-to-lead-its-creator-media-push/
- Published: 2026-11-06T22:07:27.000Z
- Updated: 2026-11-06T22:07:27.000Z
- Description: Variety’s Brian Steinberg reports that CNBC signed Jim Cramer to a new long-term contract that expands his investing club with a premium tier launching in 2027, adding live shows, workshops and a dedicated general manager.
- Author: The Signals Desk
- Tags: Creators, Brian Steinberg, Jim Cramer leads CNBC creator-media push

**Why it matters.** Legacy news outlets like CNBC are turning on-air personalities into direct-to-consumer subscription businesses rather than ceding that revenue to independent creators.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Brian Steinberg*](https://www.medianexis.com/tag/by-brian-steinberg/) *·* [*read the original*](https://variety.com/2026/tv/news/jim-cramer-cnbc-creator-media-tv-news-contract-1236941224/?ref=medianexis.com)*.*