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# Coca-Cola’s AI commerce playbook: context will define agentic shopping
- URL: https://www.medianexis.com/coca-colas-ai-commerce-playbook-context-will-define-agentic-shopping/
- Published: 2026-10-11T01:42:13.000Z
- Updated: 2026-10-11T01:42:13.000Z
- Description: Ad Age’s Garett Sloane reports that Coca-Cola is rethinking how it gets products recommended as shoppers increasingly rely on AI agents to decide what to buy.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Garett Sloane, Ad Age: Coca-Cola, Shopify AI commerce blueprint

**Why it matters.** Brands that fail to optimize for AI agent recommendations risk losing shelf presence in a shopping channel that bypasses traditional search and retail placement.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Garett Sloane*](https://www.medianexis.com/tag/by-garett-sloane/) *·* [*read the original*](https://adage.com/technology/ai/aa-tips-for-agentic-commerce-advertising-week-2026/?ref=medianexis.com)*.*