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# Combined Paramount/WBD would top NBCU in US TV ad exposure time
- URL: https://www.medianexis.com/combined-paramount-wbd-would-top-nbcu-in-us-tv-ad-exposure-time/
- Published: 2026-10-27T21:38:06.000Z
- Updated: 2026-10-27T21:38:07.000Z
- Description: VideoWeek’s Tim Cross-Kovoor reports that Comscore’s “The Score” shows NBCUniversal and Versant combined led US TV ad exposure time in August at 17.5 percent, but a merged Paramount-WBD would top the chart at 23.9 percent.
- Author: The Signals Desk
- Tags: Streaming, Tim Cross-Kovoor, VideoWeek Week in Charts roundup

**Why it matters.** Buyers negotiating linear TV deals now face a combined Paramount-WBD with more ad exposure share than any rival, undercutting the regulatory argument that streaming scale was the real threat.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Tim Cross-Kovoor*](https://www.medianexis.com/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/10/27/week-in-charts-paramount-wbd-top-us-tv-ad-time-table-tf1s-netflix-partnership-delivers-viewership-boost-and-publicis-outsizes-omnicom/?ref=medianexis.com)*.*