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# Comcast: multiscreen TV ad campaigns double incremental ROAS
- URL: https://www.medianexis.com/comcast-multiscreen-tv-ad-campaigns-double-incremental-roas/
- Published: 2026-10-01T16:06:18.000Z
- Updated: 2026-10-01T16:06:19.000Z
- Description: TV Tech’s Phil Kurz reports that Comcast found multiscreen TV ad campaigns deliver double the incremental return on ad spend compared to single-screen buys.
- Author: The Signals Desk
- Tags: Measurement, Phil Kurz, Comcast: multiscreen TV ads double incremental ROAS

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=medianexis.com) *·* [*Phil Kurz*](https://www.medianexis.com/tag/by-phil-kurz/) *·* [*read the original*](https://www.tvtechnology.com/insights/trends/multiscreen-tv-ad-campaigns-double-incremental-return-on-ad-spend-says-comcast?ref=medianexis.com)*.*