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# Commerce media partners have more to prove
- URL: https://www.medianexis.com/commerce-media-partners-have-more-to-prove/
- Published: 2026-11-06T22:07:16.000Z
- Updated: 2026-11-06T22:07:17.000Z
- Description: eMarketer’s Emily Gallagher reports that commerce media partners face rising pressure to show results, as retail media’s next phase pushes networks to prove value across retailers, channels, and apps rather than within single platforms.
- Author: The Signals Desk
- Tags: Retail-media, Emily Gallagher, Emarketer: commerce media partners have more to prove

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Emily Gallagher*](https://www.medianexis.com/tag/by-emily-gallagher/) *·* [*read the original*](https://www.emarketer.com/content/commerce-media-partners-have-more-prove?ref=medianexis.com)*.*